Advancement Series: Creating Your Personal Brand (Member Only)
In our workshop we will discuss such questions as:
- What is a personal brand?
- Why do I need to develop my personal brand?
- How do I create and manage a personal brand?
Personal branding was popularized by an article by Tom Peters first published in Fast Company Magazine (“A Brand Called You”) over 10 years ago. He starts out the article by writing, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
We will discuss things you can do to manage your personal brand:
- Being clear about the image you intend to project.
- Making certain your brand message is consistent across all platforms.
- Backing up broad statements with objective proof. Show numbers, dates, etc. of what you have done that backs up your claim.
- Keeping it brief. Stating a value proposition in 10 words or less.
Ed Montoya, Partner, Calibre One
Ed Montoya co-leads Calibre One’s Financial Officer Practice and has recruited over 100 senior finance leaders across the spectrum of public and private companies ranging from emerging growth to Fortune 100. Ed brings nearly two decades of experience advising CEO’s, Board Members, and private equity investors on their most important leadership and recruitment initiatives. He takes a pro-active and inclusive approach to executive recruitment and is proud to have helped clients increase the number of women and people of color in senior executive positions across high technology, healthcare and financial services.
Previously, Ed was a core leader of Spencer Stuart’s Financial Officer Practice in Silicon Valley/San Francisco. Ed developed his passion for the Financial Officer function early in his career as a technology and financial services investment banker at Morgan Stanley and M&A professional for publicly traded Affiliated Managers Group.
Ed earned an MBA from the UCLA Anderson School of Management and graduated from U.C. Berkeley with high distinction in Economics.
4:00 p.m. - Session Begins
5:30 p.m. - Q&A w/Speaker
6:00 p.m. - Networking
This event qualifies for 1.5 hours of continuing education credit for CFA Charterholders.
Cancellation Policy: Please contact firstname.lastname@example.org with at least 24 hours notice to receive a full refund.