Storytelling for Business: Find, Build, and Practice Your Story in Three Easy Steps
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Storytelling for Business: Find, Build, and Practice Your Story in Three Easy Steps

When: Thursday, October 11th
3:00 p.m. - 4:30 p.m.
Where: The Russ Building - 7th Floor Conference Room
235 Montgomery St.
Suite 740
San Francisco, California  94104
United States
Contact: Mari Steeno

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Storytelling for Business: Find, Build, and Practice Your Story in Three Easy Steps - (Members Only)

Presented by CFA Society San Francisco Womens' Initiative Network

In April 1996, Darcy Illg found herself trespassing on private property, avoiding the police, and jumping on to the rusty metal coupling of an idling train. Until that moment, she spent her life playing it safe and following the rules. In less than 60 seconds, everything changed. Find out how this story continues, how Ms. Illg uses it in corporate life, and how you can use your stories to change outcomes in your personal and professional life.

In this session, you will select a story that defines you, select your audience, your intention and your message. Then you will be guided through several activities that will allow you to find, build, and practice your story in a safe environment. Learn techniques that will help deliver your message and build your story. Using a moment in time where a shift occurred, you’ll build a story that will allow your listeners to connect with you on a deep and meaningful level to better understand your message. Finally, you’ll practice your story using a quick framework that will allow you to create deep connections with others, deliver memorable messages, and persuasively convey ideas.

Join us on October 11 to hear how Darcy’s story continues and to find the story that defines you. This workshop is open to all members



Darcy Illg, Vice President - Virtual Channels Fraud Business Intelligence & Analytical Oversight,Wells Fargo Bank

Darcy Illg has 15+ years of experience heading Finance and Business Operations within global high growth companies in roles from Operations Manager to CFO. As a Vice President at Wells Fargo, Ms. Illg leads a team that transforms complex data into meaningful intelligence and relevant narratives for a variety of audiences. Ms. Illg is also Lecturer at UC Berkeley Haas School of Business in the core MBA class, Leadership Communications. She has served on several non-profit boards in a variety of capacities from financial to operational to executive roles. She is Treasurer/CFO and past President of Financial Women of San Francisco. Ms. Illg earned an MBA from Berkeley-Haas, is a Certified Management Accountant, and holds a Certificate in International Financial Reporting from ACCA. She has studied storytelling, voice and presentation skills at Berkeley Executive Coaching Institute and with founding members of the Centre Artistique International Roy Hart in Malérargues, France.



3:00 p.m. - Session Begins

4:00 p.m. - Q&A

4:30 p.m. - Session Concludes



$25/ Member

$40/ Non-Member

This event qualifies for 1.5 hours of continuing education credit for CFA charterholders.

Cancellation Policy: Please contact at least 24 hours prior to the event to receive a full refund.